Not to influence the poll regarding the name of this blog, but I have been thinking a lot about the Shaw neighborhood "Brand". We have a lot to do in the way of marketing ourselves to each other and to the world: the current perception of Shaw is not a good one. But as development continues to progress in our area and to encourage more development, we should think about who we are and who we want to be.
I like the tag line "a place between places" that Shaw has developed over the years, and think we should capitalize on it. It captures a lot about us--geographically, we're well located in the city; metaphorically, we're in the process of redefining who we are as new people move in (like it or not); and, intangibly, on a hopeful note, we have the essence of place, or community, captured. Furthermore, "A place between places" could present many marketing opportunities for us. I wrote about banners last month, and, although the following example copies downtown D.C.'s theme, here's an example of what banners with this theme could say:
Yeah, so I'm not a graphic designer, by the way...
Do you have any ideas about or insight into our neighborhood brand?